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HomepagePhysiologyExaminationProblems?TinnitusSinusitisCatarrhInfectionsWaxTreatments~~~~~~~~~~~~ |
This page contains information about Ears, how they work, and what goes wrong with them. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Frequently Asked Questions asked about the "Ears" website:What is the purpose of the "Ears" website? The idea is to get the thousands of people who do internet searches about Ears to visit our website, and hopefully to contact Thermo Auricular Therapists about booking a treatment. Are there many people who do searches like that? Yes! There are thousands upon thousands every month who search for information about Ears - but also for information about conditions such as Sinusitis, Tinnitus, Catarrh. It adds up to over a hundred thousand searches every month by people in the UK alone. Surely all those people won't be interested in booking for treatments? No, of course not. These searches may be by school children just doing research for their homework, or other people just after information. However, the odds must be that in over one hundred thousand searches every month there must be quite a large number of people who have a problem and who must be likely candidates to book for a consultation. We have our own website for Thermo Auricular Therapy - so why do we need another website? The existing website is an excellent website, but has one disadvantage. People will only find it if they have already heard about it, or already have heard the term "Thermo Auricular Therapy". As most of the population haven't heard about TATh, it is not going to be successful in attracting a lot of new custom for you! So how does the "Ears" website do better? Well, as the majority of people searching on the internet for subjects about Ears are using specific terms like "catarrh", "sinusitis" or "tinnitus", we have designed a website about those specific subjects! I have looked at the content of the new website, and I'm not impressed by the content... You're not supposed to be! The website is NOT written to satisfy visitors who are just after information - it is designed to hold the attention of people who have a problem, and to persuade them to contact a TATh consultant. How does it do that? Look at the content of the site carefully... Every page starts with a message to visitors that if they have a problem they can click through straightaway to the "Treatments" page - and then they are directed to find a TATh consultant near to them. How do I contact you to set up a page for myself or discuss other matters? Please click here to go to Contact Us |
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